The Big Brother originator John de Mol, first created The Voice concept, in collaboration with Dutch singer Roel van Velzen. The show distinguishes itself as different from The X Factor and Idols as The Voice primarily focuses on singing ability and prowess of an artist alone. On 17th September 2010, The TV show The Voice of Holland began to air on RTL 4 with Angela Groothuizen and Roel van Velzen along with Nick and Simon, and Jeroen van der Boom as the mentor-judges of the show. The show proved to be an instant success in the Netherlands. The format was eventually sold on to a number of countries around the world.
Contestants are aspiring singers drawn from public auditions. The show's format features four stages of competition. The first is the blind auditions, in which the four coaches, all noteworthy recording artists in their own right, listen to the contestants in chairs facing away from the stage so as to avoid seeing them and, therefore, being influenced by their look. If a coach likes what they hear from a contestant, they can press a big red button which will rotate their chair to signify that they are interested in working with them.
The blind auditions end when each coach has a set number of contestants to work with. Coaches will dedicate themselves to developing their singers mentally, musically and in some cases physically, giving advice, and sharing the secrets of their success. The contestants who successfully pass the blind auditions proceed to the battle rounds. It is at this point where the coaches will again put two of their own team members against each other in order for them to perform the very same song in front of a studio audience.
After the vocal face off, the coach must choose only one to advance. If no specific winner can be identified the competition turns to a game of fate via a coin toss. In some versions, there are steals where opposing coaches can steal a contestant who was voted off by their own coach by pressing their button. As in the blind auditions, if more than one coach presses their button, the contestant chooses which coach they want. In some versions, the winners of the battle rounds proceed to the knockout rounds. As in the erlier battle rounds, the coaches, once again, pit two of their own team members to compete against each other.
This time, the contestants choose their own song to perform individually while the other contestant watches and waits. After that, the coach chooses one to advance while the other is sent home. At the end of the knockout rounds, the strongest members of each coach's roster proceed to the live stage shows. In this final performance phase of the competition, the top contestants from each team compete against each other during a live broadcast. The television audience vote to save one contestant on each team, leaving the coach to decide on live television who they want to save and, consequently, who will not move on. In the next round, the public are asked to choose between the two artists that are left on each team. During this particular stage of the competition the coaches also have a vote that weighs equally with the public's vote.
Finally, each coach will have his, or her best contestant left standing to compete in the finals, singing an original song. From these four, one will be named "The Voice" and will receive the grand prize of a recording contract. In some versions, all contestants perform each week and only the public's vote determines which contestants advance in the show, a format similar to both Pop Idol and The X Factor. This means that any contestant can be eliminated and no coach is guaranteed a spot in the finals. One of the cornerstones of The Voice format is the social media participation via Twitter and Facebook and the especially designed platform "connect." Users are able to log in via their Facebook account and retrieve background information about the show. The platform also offers the possibility to stream the show online as well as to vote, interact with friends and discuss questions asked by the producers throughout the show.